Vancouver, Canada — ADVAN ADVERTISING INC. today announced the launch of its Digital Advertising Technology R&D division and the official commencement of the AdSmart Engine development program. The system is designed to enhance ad targeting precision and enable automated cross-platform, multi-channel distribution.
The R&D team, composed of senior engineers from Canada and the United States, focuses on key areas including: user behavior analysis algorithms, audience matching models, real-time bidding (RTB) optimization, and cross-platform ad data attribution analysis. ADV stated that this R&D initiative will establish the foundation for the company’s future technological roadmap, with plans to finalize core algorithms within the next 2-3 years, driving the company’s transition from a traditional advertising agency to a technology-driven platform.
ADV AdSmart Engine’s core algorithm achieves breakthrough, cross-platform ad distribution technology enters testing phase