Toronto, Canada — ADVAN ADVERTISING INC. announced today that its self-developed AdSmart Engine digital advertising algorithm system has achieved a major technological breakthrough in Phase 1 and is now in internal testing.

The R&D achievements include: the completion of a cross-platform ad placement API framework with a 42% accuracy improvement in algorithm models, the launch of an ad audience tagging system, and the development of a real-time data feedback monitoring system. ADV has also established partnerships with major North American media and ad platforms, including Google Display Network (GDN), Meta/Facebook Ads, and YouTube Video Ads. These collaborations will further validate the algorithm’s performance in real-world advertising scenarios.
The company is expected to commercialize its algorithm in 2014, delivering more efficient digital advertising solutions to a wider range of brands.
ADV has successfully implemented cross-platform ad delivery technology, establishing deep agency partnerships with Instagram and DoubleClick