The new department will be responsible for: Developing core hardware for smart vending machines; building an IoT remote control system; developing vending machine advertising display and data analysis technologies; and constructing user behavior analysis models for smart retail scenarios. Company executives stated, “We have accumulated years of experience in digital advertising technology, and it’s time to extend our technology from online to offline, truly integrating advertising and retail.” This move lays the foundation for ADV’s subsequent smart retail ecosystem development.