ADV has successfully launched its V-Screen intelligent advertising display system, marking the company’s first ad tech product for smart vending machines. By integrating digital advertising algorithms with offline terminals, it enables integrated operations for precise ad targeting and product sales.

The V-Screen system features: high-definition smart screen ad playback; real-time transmission of product sales data; user behavior capture and ad matching; and integration with the ad exposure billing system.

This marks the first time in the industry that an online advertising data model has been successfully ported to offline unmanned retail equipment.

The company stated that V-Screen will undergo small-scale scenario verification in 2018, forming a complete linkage with the vending machine’s main system.